The first mobile web application was launched in 2000 by Apple Inc. for iPod for downloading music. Since then the app culture has started mainly on Apple devices but later followed on by Symbian and Android devices. For these mobile devices that are connected to mobile web apps works as micro browsers and tend to provide structured information to the user. In this report, the author aims to analyse and explain the rational of having apps and why web pages are not being preferred on mobile web. The author also aims to put forward advantages and disadvantages of mobile apps in context to user preferences.
